These days, almost every shop has recognized the advantages of launching a website, but it might not be immediately obvious why you should launch a mobile app.
At Hex, we think of the decision to go mobile as similar to the decision to take a physical shop online — open a tailored shopping experience in a place where your customers are spending more of their time.
In this article, we'll explore why having a mobile app for your store is essential and how it can help you stay ahead of the competition.
In recent years, there’s been a noticeable surge in the use of smartphones worldwide. As individuals spend more time on their devices, it's natural their shopping habits might follow suit.
We’re only expecting to see these numbers increase, which makes it more important than ever to start creating a plan for m-commerce.
So it's now evident that more people are shopping on mobile devices, but your website already works on smartphones right?
Of course, it’s incredibly important that your website functions well on mobile, but to leverage the full potential of m-commerce you’ll need an optimized mobile app.
There are several factors that can differentiate your shop, but it’s consistently shown that customers prefer to spend their time using well-performing apps.
Push notifications are a powerful tool that you only have access to through a mobile app. They’re delivered directly to your customer’s lock screen, have a high click-through rate, and best of all, they’re free.
At Hex, in addition to being able to send push notifications whenever you want, we have a host of automated smart notifications to intelligently engage your customers, for example by reminding them if they left an item in their cart.
With a mobile app, customers can stay logged in and save their checkout details for a near instant checkout experience.
At Hex, we prioritize ease of checkout for the customer. In addition to saving their checkout details, we offer autocomplete if they ever need to type an address, and we’ve built a full address book so they can manage multiple addresses effortlessly.
Since a mobile app lives directly on your customer’s phone, there are many opportunities to personalize their experience. An app can let them keep track of their favorite items, it can store their recent searches, and they can even save their dark mode preference. Certain data, like favorites, purchases, and search history can also be leveraged for personalized recommendations.
At Hex, your customer’s shopping experience is a top priority. Our designs and features are specifically tailored to help you build long-lasting relationships with your customers by letting them shop their way and giving them useful tools to empower them with the convenience of mobile shopping.
As mobile shopping continues to grow, online stores are beginning to recognize the need to optimize for it.
It’s also clear that customers prefer using mobile apps. With personalization options, a streamlined checkout, and direct marketing through push notifications, a mobile app is the obvious answer to your m-commerce strategy.
Today, it’s simpler than ever to launch an app for your store. Try out Hex for Shopify, and give your customers the shopping experience they deserve.
